Still Kicking: The Importance of Media Releases as Storytelling Workhorses

That's the title of the presentation I'll be giving to the Canadian Public Relations Society (CPRS) in Vancouver next week. If you're interested in attending, you can register here. I'll be talking about media releases not just as tools of media relations, but also as tools for organizing and empowering organizations and communities. Here's a preview of what I'll be discussing: