Increase Your Media Profile: Public Relations Service-Learning Opportunity

PR_Student_Group14509 Public Relations students at Kwantlen Polytechnic University are looking to partner with local civic, community and business improvement organizations to produce media kits on a pro bono/service-learning basis that can help tell stories and increase media profile.

Media kits include:

  • Profile of the organization
  • Bio of a key individual (or individuals)
  • News release & template
  • Issue backgrounder
  • Original photograph for the organization

Depending on the nature of the organization, students may also develop additional fact sheets, Q&As, logos or other media materials in consultation with their clients.

Media kits must be completed on or before April 7, 2014 and require a 20 minute meeting and Q&A session with a representative from the organization before production begins. These meetings will ideally take place in the classroom on either Feb. 17 or Feb. 24 at the Kwantlen campus in Richmond (across from the Canada Line station at Lansdowne) between 10am and 12:50pm.

Clients should expect 1 – 2 follow-up emails from students to clarify information and seek additional creative input during media kit production.

Organizations or individuals who are interested in this unique service-learning opportunity should contact Public Relations instructor, Andrew Frank, at andrew.frank "at" or 604-367-2112.

We look forward to helping tell your organization’s story!

Gitga’at First Nation Disappointed in Joint Review Panel Recommendation; Hopes Federal Government Will Reject Enbridge’s Northern Gateway Project

20100525-GITAHARTLEY BAY, BRITISH COLUMBIA (December 19, 2013) – The Gitga’at First Nation is disappointed in the Joint Review Panel’s recommendation on the Northern Gateway project, but is hopeful the Federal government will reject the project as inconsistent with its constitutional and international legal obligations to respect the rights of Aboriginal peoples and in the interest of building positive relationships with the Gitga’at and other BC First Nations. “We are disappointed in the Joint Review Panel’s recommendation,” said Arnold Clifton, Chief Councilor and Hereditary Chief of the Gitga’at First Nation. “We presented solid evidence to the Joint Review Panel of the severe and irreversible harm that Enbridge’s Northern Gateway pipeline and oil tankers project would bring to our territory, resources, and way of life.”

The Gitga’at say that if the Federal government is serious about improving its relationship with First Nations in British Columbia, then it will consider the wider legal and political implications and reject the pipeline.

“The Eyford report was clear in what is at risk if the Federal government fails to build trusting relationships with First Nations in British Columbia,” said Clifton. “We are still hopeful that they will see the merit of stopping this project due to the significant impacts that oil tankers would have on the Gitga’at people’s rights and way of life, and the risks this project would pose to other First Nations along the proposed pipeline and tanker route.”

Over the next week, the Gitga’at First Nation will meet internally to discuss the panel’s conclusions and the extent that Gitga’at evidence was considered, at which time it will be in a better position to communicate its next steps.

“The JRP’s recommendation is by no means the final say on this project,” said Clifton. “All tankers en route to Kitimat must pass through our territory and we will continue to protect our resources and culture from the severe damage this project would cause. All options are on the table."

Contact Information:

Gitga'at First Nation Andrew Frank Communications Officer 937-767-7427 (until Dec. 27) 604-367-2112

First Nations Gain Powerful New Allies in Fight Against Enbridge Northern Gateway Pipeline and Tankers

YDA Nation Logos Solidarity Accord aligns First Nations with supporters from across Canadian society ahead of a Joint Review Panel decision on the project. 

VANCOUVER, BRITISH COLUMBIA, COAST SALISH TERRITORY – (December 5, 2013) – The Yinka Dene Alliance (YDA) has welcomed a new signatory to the Save the Fraser Declaration and has also launched a new Solidarity Accord, backed by some of Canada and BC’s most powerful unions, as well as a host of local leaders from tourism businesses, municipal government, health and conservation organizations.

The Save the Fraser Declaration is an indigenous law banning tar sands pipelines and tankers from crossing BC, signed by representatives of over 130 First Nations.

Chief Archie Patrick of the Stellat’en First Nation signed the declaration, just moments before the launch of the new Solidarity Accord by Unifor, the BC Teachers’ Federation, the BC Wilderness Tourism Association, the Canadian Association of Physicians for the Environment and the David Suzuki Foundation among others.

The Stellat’en First Nation is one of many First Nations along the proposed pipeline route that Enbridge has been trying to woo for years.

“First Nations opposition to Enbridge’s project just keeps growing,” said Chief Martin Louie of the Nadleh Whut’en First Nation. “Never before have we been joined by such a vast range of supporters from across Canadian society. This gives the alliance greater strength for the fight ahead and shows the magnitude and power of public opposition to this pipeline that is proposed to cross over our territories.”

Through the Solidarity Accord, non-First Nations organizations and individuals pledge to stand with First Nations in upholding the Save the Fraser Declaration and stopping the Enbridge project, with a new website launching at

“The Enbridge Northern Gateway pipeline project is simply too risky a proposal for our industry to support,” said Jim DeHart, President of the BC Wilderness Tourism Association. “An oil spill would affect the major rivers or coastline of BC and threaten the entire provincial tourism industry. That’s why we’re signing this accord today.”

“Unifor is proud to stand in solidarity with First Nations as they resist the Enbridge Northern Gateway project,” said Gavin McGarrigle, Unifor Area Director for BC. “It’s time for a new vision for Canada’s energy industry –one that addresses the reality of aboriginal title and rights, respects our social and environmental commitments, and generates lasting wealth for all who live here.”

The Save the Fraser Solidarity Accord may be found online at:

Contact Information:

Chief Martin Louie Nadleh Whut'en First Nation 250-570-7759

Geraldine Thomas Flurer Coordinator Yinka Dene Alliance 250-570-1482

Olympic Medal Designer Creates Necklace to Champion Equality For Women’s Soccer in Canada

Corrine-Hunt-wwwcm-pendantFans and supporters of women’s soccer in Canada will soon have an opportunity to show their support for the “beautiful game” and equality in Canadian soccer, by wearing a new necklace created by Olympic Medal designer, Corrine Hunt, and jeweler, Sandra Bars. The necklace was created as a fundraiser for Why the Women’s World Cup Matters (WWWCM), a non-profit organization dedicated to creating positive changes for girls and women on and off the field using the Women’s World Cup as a catalyst.

“I support this campaign because soccer is good for everybody and equality and soccer is even better,” said Hunt.

Titled, Kiwkw, the silver necklace features an eagle and an equal sign on one side, and a World Cup soccer ball on the other. “All is fair in the air” is the artist’s motto for the piece. There will also be a limited edition in gold.

Necklaces are available for purchase online:

Proceeds from the necklace will help support initiatives including a First Nations Girls Soccer program, a World Cup Leadership program in schools, and a documentary exploring the role of soccer in changing the lives of women from all walks of life, around the world.

“It’s an honour to have an artist like Corrine Hunt create such a powerful symbol for our social equity campaign,” said former hall of fame national soccer team member, Carrie Serwetnyk, founder of Why the Women’s World Cup Matters. “Both Corinne and Sandra have loved playing soccer and they worked together to create this exquisite necklace to encourage empowerment for girls and women in our country and beyond.”

The necklace will be formally unveiled as part of a post-Canada/Mexico game party fundraiser featuring speakers including Former BC Sports Minister Olga Illich, First Nations leader Carla George, and Vancouver City Councillor Adriane Carr. Vancouver Whitecaps official national anthem singer Marie Hui will headline the music with her band Groove n’ Tonic.

Tickets to the event, which includes food, bands, silent auction, raffles and prizes, are available at

Event Details:

Post-Canada/Mexico Game Party Fundraiser Hosted by Why the Women’s World Cup Matters Sunday, November 24 @ 3pm Shark Club, 180 Georgia Street (Cambie)

Contact Information:

Carrie Serwetnyk Founder, Why the Women’s World Cup Matters 604-551-7006

Coastal First Nations honoured as winners in the 3rd Annual 2013 PR World Awards for oil spill awareness campaign

praward VANCOUVER, BRITISH COLUMBIA (November 6, 2013)The Coastal First Nations have earned a prestigious PR World Award for Cause-Related Campaign of the Year, for their oil spill awareness television ad campaign, The Sound of Silence, produced with Andrew Frank Communications. The campaign is a reminder to British Columbians of the threats oil tankers pose to BC’s coastal waters, wildlife and communities.

Described by the Globe and Mail as a "crafty public relations move," and a "victory" in the public relations war against the Enbridge Northern Gateway pipeline, the ad features the music of Paul Simon, and has been featured on CBC’s The National, Global TV, CTV, CityTV, Vancouver Sun, The Province, Calgary Herald, Ottawa Citizen, Edmonton Journal, Metro, 24 Hours, News 1130, CKNW and many other media outlets.

The coveted annual PR World Awards program encompasses the world’s best in public relations and marketing campaigns, from every major industry in the world. More than 50 judges from a broad spectrum of industry voices from around the world participated, and their average scores determined the 2013 PR World Awards winners.

About the PR World Awards                               

The PR World Awards are an annual industry and peer recognition program honouring the best of PR and corporate communications in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The annual 2013 PR World Awards are part of the Silicon Valley United States worldwide recognition programs. The SUVS Awards consist of nine world award programs in which companies can participate every year, each held at a different date and location. Learn more about the PR World Awards.

Media Advisory - First Nations To Discuss Enbridge Pipeline Grievances With UN Special Rapporteur James Anaya

25-08-2011anaya Yinka Dene Alliance (YDA) will host a media briefing in downtown Vancouver, immediately following their meeting with UN Special Rapporteur James Anaya.

VANCOUVER, BRITISH COLUMBIA--(Marketwire - October 9, 2013) - Attention News Editors: Media are invited to a short briefing and Q&A session with Chief Fred Sam of Nak’azdli First Nation and Geraldine Thomas-Flurer, Yinka Dene Alliance Coordinator, immediately following their Thursday morning meeting with UN Special Rapporteur, James Anaya.

The purpose of the briefing is to give a run-down of discussions with Mr. Anaya, and to discuss next steps for the Yinka Dene Alliance for enforcing their own laws if BC and Canada continue to fail to do the right thing on Northern Gateway.

Who: Chief Fred Sam, Nak’azdli First Nation (a member nation of the YDA) Geraldine Thomas-Flurer, Yinka Dene Alliance Coordinator Jessica Clogg and Gavin Smith, West Coast Environmental Law

When: Thursday, October 10, 2013 from 12:15 – 12:45pm (sandwiches and coffee provided)

Where: Multipurpose Room #1, Creekside Community Centre, 1 Athletes Way, Vancouver

Contact Information:

Geraldine Thomas-Flurer Yinka Dene Alliance Coordinator 250-570-1482

First Nations “Go Undercover” To Ask World’s Largest Oil Tanker Companies Who’s Responsible for Spill Clean-Up Costs in Canada

Opinion from Canada’s top maritime lawyer and oil pollution liability expert contradicts Harper government’s claim that taxpayers would not be “on the hook.” VANCOUVER, BRITISH COLUMBIA – The President of the Canadian Maritime Law Association, John O’Connor, says the Canadian government would be responsible for any cleanup costs that exceed $1.4 billion in the event of a “huge” oil spill, directly contradicting claims by Natural Resources Minister Joe Oliver that any cleanup bill would be the responsibility of vessel operators and not Canadian taxpayers.

The opinion from O’Connor, which was sent to one of the world’s largest oil tanker companies, was obtained by the Coastal First Nations through an undercover investigation into oil tanker ownership, liability and insurance practices, and has been made into a new television ad, released on the same day Minister Oliver is in BC to meet with First Nations leaders.

“The federal government is lying to Canadians when it says taxpayers will not be responsible for oil spill cleanup costs,” says Art Sterritt, Executive Director of the Coastal First Nations. “As it turns out, the oil tanker companies and Canada’s top maritime lawyer and oil pollution liability expert, know this claim is false.”

The Exxon Valdez and Deepwater Horizon incidents have cost as much as $7 billion and $40 billion respectively, and Simon Fraser University Professor, Dr. Thomas Gunton, has estimated an Exxon-size spill in BC could cost as much as $22.7 billion.

Posing as a pipeline research company, the Coastal First Nations approached six of the world’s top Very Large Crude Carrier (VLCC) oil tanker companies with questions about insurance and liability. VLCC’s are the type of oil tankers the Enbridge Northern Gateway pipeline would bring into BC’s coastal waters.

Through a series of emails and phone calls, the group discovered the following:

1)   Many public and privately owned VLCC tanker companies are unaware of plans to export diluted bitumen to Canada’s west coast, raising questions as to whether Enbridge has been in conversation with the operators of VLCC’s to determine operational information for marine navigation plans.

2)   Several tanker companies asked for material and safety data sheets for diluted oil sands bitumen, suggesting they were unfamiliar with the product and its handling and transportation requirements.

3)   Each oil tanker is owned by a limited-liability company that shields the names of its shareholders and directors. These companies are often registered in Panama, Liberia or the Marshall Islands, and are intended to protect their owners from liability in the event of a maritime incident.

The Coastal First Nations are also releasing a short web video, exposing these “flag of convenience” ships and the threat they pose to taxpayers and BC’s coastal waters:

“Our research shows that it would be next to impossible to recover additional oil spill cleanup costs from oil tanker companies,” says Sterritt. “It’s time the Conservative government came clean with Canadians about the true cost of an oil spill in BC’s coastal waters, and the truth is the cost is too high.”

Contact Information:

Art Sterritt Executive Director Coastal First Nations Office: 604-696-9889 Cell: 604-868-9110


Coastal First Nations Re-Write Enbridge’s Latest Northern Gateway Pipeline Ad Campaign

Leaked copy of “Open to better” TV ad campaign suggests Enbridge brand has lost credibility with British Columbians. VANCOUVER, BRITISH COLUMBIA – (October 1, 2013) - The Coastal First Nations have released a leaked copy of Enbridge’s latest ad campaign for the Northern Gateway Pipeline, titled “Open to better,” and they have produced their own ad, inspired by the leaked Enbridge ad scripts:

The ad materials, which were provided by Greenpeace, show the company’s strategic shift away from using the Enbridge name, in favour of Executive Vice President Janet Holder - the new “face” of the pipeline.

The scripts for three television ads, titled, “Better by Nature,” “Janet and the Orca” and “Her Home,” which are scheduled to begin running October 7, never mention the company by name, instead repeating the campaign’s tagline, “open to better.” In fact the word “better” appears 14 times in the script for one of the commercials.

“This ad campaign shows just how far Enbridge has fallen in terms of public credibility in BC,” says Art Sterritt, Executive Director of the Coastal First Nations. “To not even mention their own name seems desperate and I don’t think Ms. Holder will do any better. ‘Open to better’? British Columbians know better.”

Inspired by one of the leaked scripts, “Janet and the Orca,” the Coastal First Nations have produced their own ad, titled, “Koda and the Orca.” It’s about a five-year old First Nations girl who actually has a relationship with whales, and whose family depends on a clean ocean for food.

“It’s ironic that Enbridge’s own ad campaign has provided one of the most powerful stories we could ever tell about why their pipeline and oil tanker project is bad for British Columbia,” says Sterritt. “This campaign is Enbridge’s last kick at the can, and right now, it’s not getting off to a very good start.”

The campaign leak comes at a time when the Federal government is in British Columbia, trying to woo First Nations leaders into supporting projects like the Northern Gateway pipeline. Stephen Harper is expected to make a final decision on the pipeline in December.

Copies of the ad materials are available for reporters.

Contact Information:

Coastal First Nations Art Sterritt Executive Director Cell: 604-868-9110 Office: 604-696-9889