VANCOUVER, BRITISH COLUMBIA (November 6, 2013) – The Coastal First Nations have earned a prestigious PR World Award for Cause-Related Campaign of the Year, for their oil spill awareness television ad campaign, The Sound of Silence, produced with Andrew Frank Communications. The campaign is a reminder to British Columbians of the threats oil tankers pose to BC’s coastal waters, wildlife and communities.
Described by the Globe and Mail as a "crafty public relations move," and a "victory" in the public relations war against the Enbridge Northern Gateway pipeline, the ad features the music of Paul Simon, and has been featured on CBC’s The National, Global TV, CTV, CityTV, Vancouver Sun, The Province, Calgary Herald, Ottawa Citizen, Edmonton Journal, Metro, 24 Hours, News 1130, CKNW and many other media outlets.
The coveted annual PR World Awards program encompasses the world’s best in public relations and marketing campaigns, from every major industry in the world. More than 50 judges from a broad spectrum of industry voices from around the world participated, and their average scores determined the 2013 PR World Awards winners.
About the PR World Awards
The PR World Awards are an annual industry and peer recognition program honouring the best of PR and corporate communications in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The annual 2013 PR World Awards are part of the Silicon Valley United States worldwide recognition programs. The SUVS Awards consist of nine world award programs in which companies can participate every year, each held at a different date and location. Learn more about the PR World Awards.